Tag: augmented reality treasure hunt

Augmented reality treasure hunt launched by Asda

Sam Lambert
halloween mobile technology

This is one of a number of different Halloween activities that have been rolled out by the company. Asda has announced the launch of its Halloween themed campaign, which is filled to the brim with various types of technology friendly activities, including an augmented reality treasure hunt. This is on top of is “grabber” machines in the style of a funfair that pump out “spooky eyeballs” The company is an online grocery chain that also retails general merchandise, clothing, financial services and toys, on top of its food offerings. The…

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Online clothing giant Mr Porter launches augmented reality treasure hunt to celebrate first anniversary

Stephen Vagus
QR Code Scavenger Hunt

Mr Porter, an expansive online clothing retailer, has launched a new campaign to celebrate its first anniversary. The company will kick off an interactive treasure hunt later this month to mark the occasion. The hunt will span five cities around the world. These cities will be Sydney, New York City, London and Hong Kong. What makes the treasure hunt interactive is its use of augmented reality. Using the Goldrun application, participants will be able to track down digital clues that could help them win prizes from Mr Porter. The application…

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