Augmented reality enhances training and marketing at Virgin Atlantic

virgin atlantic birthday girl augmented reality

The airline has discovered that people find that the use of AR technology is appealing and generates a positive response. The new 787 Dreamliner at Virgin Atlantic, called Birthday Girl, is considered to be one of the most advanced and high tech experiences in aviation due to a number of its features, including an augmented reality tour. The plane has been designed to bring together an elegant design and the latest in AR technology. Visitors to a specific site are able to click their way through the cabin interior of…

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ONR launches second phase of augmented reality project

US Military uses augmented reality for training

Research continues on augmented reality technology The Office of Naval Research (ONR), an office within the Department of the Navy that coordinates and promotes science and technology projects, has launched the next phase of its augmented reality project. ONR scientists have been experimenting with augmented reality for some time and have determined that it may be capable of changing the way wars are fought. Researchers suggest that the technology’s ability to change the way people see the world could bring a myriad of benefits to the military complex. ONR makes…

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