augmented reality study Archives

Augmented reality market to hit $1.06 billion by 2018

10/01/201309/28/2013 Jesse Collins

Augmented reality market is thriving Markets and Markets, a leading market research firm, has released a new report concerning the global augmented reality market. AR has been growing in popularity among consumers and businesses alike recently. The technology has long been restricted to the entertainment and marketing sectors because of its ability to produce dynamic content for consumers to enjoy. Augmented reality has recently begun entering new sectors, however, and has been seeing more use in medical and military applications. Report highlights the use of AR in various fields According…

Augmented reality study shows that games can boost data retention

12/28/201212/28/2012 L. Green

Recently performed research in Singapore has suggested new ways to use AR to help consumers remember details. A research team from the National University of Singapore (NUS) has released the results of a new study that has indicated that the participants in a trail displayed improved information retention after having played an augmented reality game. The AR game was played over an iPad, and the participants were students from a high school. The study was made up of the participation of 36 students from the high school called Secondary One.…

Augmented reality could become a virtual diet pill

11/23/201211/21/2012 Julie Campbell

Google glass augmented reality glasses wearable technology

Google glasses may be able to trick dieters into consuming less food by making meals look bigger. New research has suggested that augmented reality headsets, such as Google Glass, may be able to function as a kind of digital diet pill that will alter the dieter’s perception to make it seem as though a smaller meal is actually larger than it is. A Japanese team looked into the way this relatively simple trick of AR can impact the amount consumed. In fact, the research team in Japan found that by…

Augmented reality study predicts billions of app downloads by 2017

11/08/201211/08/2012 Julie Campbell

In 2013 alone, the study forecasts mcommerce revenue of $300 million from AR. A new report has been released to reveal the findings of a study about the use of augmented reality from now through 2017. What it revealed was that the technology is rapidly on the rise and that it has a great deal of potential. It predicted that by the year 2017, there will have been around 2.5 billion annual downloads of augmented reality applications on smartphones and tablets. Moreover, it also forecasted that it will generate revenue…