Tag: augmented reality print out

Doctor Who augmented reality game from WowWee makes an appearance at London’s Toy Fair 2012

Sam Lambert
AppGear Video Augmented Reality Mobile games

WowWee, a designer of innovative high-tech entertainment products, is attending the Toy Fair 2012 convention this week in London, UK. The company is showing of a number of new mobile games for smart phones, some of which make use of augmented reality. The most popular game the company has showcased this week is their new Doctor Who game that is part of the company’s AppGear line. This is not the first time The Doctor has found himself in a video game, but it is the first time his game has…

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Save the Children adopts augmented reality to reach out to supporters of children’s rights

Stephen Vagus
mobile commerce Australia

Save the Children, a charity organization that promotes children’s rights, has launched a new initiative that leverages emerging technology to raise awareness of children in need. The organization has embedded a new digital magazine in its newsletter that can be accessed through the use of the Aurasma augmented reality mobile application. This marks the first time Aurasma has ever been used in connection with a charitable organization. When the digital magazine is activated with the app, smart phone users can flip through its pages to find information on a number…

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Nestle to launch new augmented reality campaign later this month

Stephen Vagus
Nestle QR codes mobile health

Nestle has made a major change to its market research budget, putting a major focus on contests and games. The famed food company is preparing to launch a new crowdsourced campaign that will help it find four new flavors for their popular Kit Kat brand of candy. The new campaign will reflect the change in Nestle’s marketing focus as it will task consumers with determining what these four flavors will be. To accomplish this, the company is adopting augmented reality. The company has built an augmented reality experience and affixed…

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Bodymetrics announces augmented reality fitting room for Consumer Electronics Show

Stephen Vagus
Augmented Reality Video3

Augmented reality is likely to be a big hit at this year’s Consumer Electronics Show in Las Vegas, Nevada. Several companies have already announced how they will be showing off the technology at the event. Many are attempting to bring more practicality to the technology, which has been used extensively as a gimmick for marketing campaigns. Bodymetrics, makers of body-mapping technologies, has announced that it too will be showing off its new augmented reality project at the conference. The company has teamed with PrimeSense, an Israeli technology company, to make…

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Saga Travel affixed 2012 brochures with augmented reality experiences

Jesse Collins
Travel Apps

Early last year, QR codes were a growing trend in the travel and tourism industries. The codes allowed travel agencies to quickly distribute information concerning popular locations around the world. Some states in the U.S. used the codes to promote tourism and local businesses with varying degrees of success. While QR codes have proven their value to these industries, augmented reality may soon become the tool of choice for travel agencies. Such is the case with Saga Travel, a travel agency based in the UK. The agency has embedded an…

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