New augmented reality app to provide ‘David Bowie Is’ exhibition experience

Augmented Reality App Experience - David Bowie

The application will become available to both Android and iOS device users in January 2019. The “David Bowie Is” exhibition from the David Bowie museum is coming soon to an augmented reality app. It is slated to be launched on January 8, 2019 for both Android device users and those using Apple products. The launch date is significant as it would have been the musician and performer’s 72nd birthday. The new augmented reality app will make it possible for Bowie fans to explore the hundreds of different videos, costumes, original…

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Circa app looks to bring the past to life with augmented reality

Circa augmented reality app

Augmented reality can help people experience past events Technology may not be at the point where physical time travel is possible, but a new mobile application could let people see the past with their own eyes. Circa, a mobile application that is scheduled to launch for the iPad and iPhone this September, can take users back in time to see historic moments as they were being made. This is accomplished through the use of augmented reality, which is becoming more popular for its ability to make the seemingly impossible possible.…

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Nokia’s City Lens application to be available for Lumia 800 and Lumia 900 models

Augmented Reality Nokia

Famed telecommunications company Nokia has begun showing off its new augmented reality mobile application. The app is called Nokia City Lens and will be available for the Nokia Lumia 800 and the upcoming Lumia 900. The company has been investing in a number of different mobile technologies in an effort to provide consumers with a new experience. Augmented reality is part of Nokia’s plan as it allows consumers to see the world in a way they have never done so before. Nokia City Lens is, essentially, an augmented reality version…

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Ice.com launches new mobile app that lets shoppers try on virtual jewelry

Augmented Reality Mobile App

Shopping for jewelry can be a tricky business. Ice.com Inc., a custom jewelry company, is working to make shopping for the right items a bit easier and has announced the launch of the Ice mobile app, which utilizes augmented reality technology to help consumers find the right piece for them. Ice.com specializes in selling items over the Internet. The drawback of e-commerce, however, is that consumers cannot try on the pieces before they make a purchase. Using the Ice app, shoppers will be able to see how jewelry will look…

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Tesco launches new campaign powered by augmented reality to bring savings to shoppers

QR codes and Augmented Reality Campaign for Tesco

Tesco, the UK’s largest grocery retail chain, is continuing their foray into the digital realm on the heels of their outdoor virtual grocery store in South Korea. The company has developed a new mobile application that will be used with their latest outdoor marketing campaign. The campaign, titled “Big Price Drop,” will encourage consumers to participate in lowering the price of more than 3,000 products sold at various locations in the Tesco chain. Consumers may find this particular campaign more engaging than what they may be used to because Tesco…

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