Augmented reality market to hit $1.06 billion by 2018

Augmented Reality Vision

Augmented reality market is thriving Markets and Markets, a leading market research firm, has released a new report concerning the global augmented reality market. AR has been growing in popularity among consumers and businesses alike recently. The technology has long been restricted to the entertainment and marketing sectors because of its ability to produce dynamic content for consumers to enjoy. Augmented reality has recently begun entering new sectors, however, and has been seeing more use in medical and military applications. Report highlights the use of AR in various fields According…

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Augmented reality market set for strong growth

Social Media and Augmented Reality

Augmented reality continues to gain momentum Augmented reality is beginning to play a strong role in numerous industries. While the technology has been restricted to the entertainment and marketing sectors for some time, it is beginning to see use in education, health care, construction, and several other fields. As augmented reality becomes more popular, its market value is increasing dramatically. A new report from Markets and Markets, a market research firm, predicts the growth that the augmented reality and virtual reality market will see in the coming years. Report predicts…

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New report shows the growth of the mobile augmented reality market

Augmented Reality shopping mobile commerce

Reportlinker, a market research website, has released a new study concerning mobile augmented reality and how it may affect the world of marketing in the future. The report, titles Mobile Augmented Reality Report: Creating New Market Paradigm for Smartphones & Tablets 2011-2016, details the rise of augmented reality technology in the marketing industry and how it has come to change the way consumers communicate with each other and with companies. The data in the report was compiled by Visiongain, an independent research company specializing in telecommunications, pharmaceuticals and several other…

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Google may be working on a new augmented reality product called “Goggles”

Google mobile ads

Google has been working on developing new augmented reality eyeglasses that could change the way people see the world. Little is known about the technology company’s efforts, but 9to5Google, a company specializing in all things Google, claims that the new development will be markedly different from augmented reality headsets of the past. According to the company, Google’s new glasses will be lightweight and product that has a plethora of built-in features. Dubbed Google Goggles, the eyeglasses are expected to make use of augmented reality technology. Wearers will be able to…

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Report predicts the value of the global augmented reality application market to reach $5 billion by 2016

M-Commerce growth

A new report from Markets and Markets, a worldwide market research firm, shows that the total value of the augmented reality market will grow to $5 billion by 2016. Augmented reality, a technology that has long lingered in the realm of obscurity, is quickly becoming the focus for developers of mobile applications. The technology can create interactive digital experience for smart phone owners, the likes of which they cannot find anywhere else. From 2011 to 2016, Markets and Markets expects the AR app market to grow by 95%, estimating that…

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