augmented reality magazine Archives

Mercedes-Benz magazine gets augmented reality makeover

05/10/201305/08/2013 Jesse Collins

Augmented reality coming to Mercedes-Benz magazine The magazine business is one of the few sectors of the print industry that has fared relatively well in the wake of mobile technology. Magazines continue to prove very popular among consumers and those that have lost their popularity have regained it with the introduction of digital editions. In many cases, digital editions have saved magazines from collapsing, enabling them to continue running in print. The Mercedes-Benz magazine is soon to receive a digital makeover that will make it significantly more interactive than its…

Augmented reality come to Playboy magazine images

02/08/201302/06/2013 John Montgallo

The Layer technology and AR app is designed to bring the pics to life. The Netherlands edition of Playboy magazine has just announced that it will be working with the Layar augmented reality app in order to give the print product a new and high tech twist. This new partnership between the two companies may mean that the AR features may become regular. The print magazine industry is a struggling one due to the drop in subscriptions and the increase in the number of people who prefer digital content. Playboy…

Augmented reality special edition to be released on “Far Cry 3” covers

10/24/201210/23/2012 Jorge Gonzalez

Three successive publications in the U.S. will let fans interact with printed magazine pages. Leading gaming and technology media property producer, Future US, has announced that it will be releasing three special edition augmented reality covers for “Far Cry 3” in a row, which will give fans the chance to get more out of the experience through the use of their smartphones. The covers will be on PlayStation: The Official Magazine, Official Xbox Magazine, and PC Gamer. Each of those three magazine print covers will feature cutting edge augmented reality…

Rolling Stone embraces augmented reality

09/05/201209/04/2012 Sam Lambert

Rolling Stone incorporates augmented reality in South Africa issue Acclaimed rock magazine Rolling Stone has become the latest in its industry to embrace augmented reality technology. The September issue of the magazine’s publication run in South Africa features former Springbok Nude Girls singer Arno Carsten and uses augmented reality to give readers exclusive access to the singer’s new music video as well as other digital content. The magazine has partnered with augmented reality developer Layar to bring this digital content to life. Magazine teams with Layar to provide digital content…

Heat launches its first augmented reality magazine

07/04/201207/03/2012 Jennifer Goula

Engine Creative tasked with the creation of first augmented reality issue of Heat Magazine Engine Creative, a digital advertising firm, has been tapped by Heat Magazine to create its first augmented reality issue. The augmented reality magazine will be connected to the launch of the new Heat TV channel. The special issue of the magazine features a number of augmented reality features that are designed to engage readers. Heat believes that the use of augmented reality will provide readers with an enjoyable experience they will not soon forget and help…