The Sun adopts augmented reality technology

augmented reality posters

Augmented reality could help newspapers engage consumers As the print industry continues to adopt technology as a way to ensure its continued existence and relevance to consumers, augmented reality is beginning to play a larger role. Newspapers, in particular, could see the greatest potential success in their use of augmented reality technology. The technology can enable newspapers to be more interactive, allowing them to engage consumers in a new way. This interactivity is already in high demand amongst consumers that are familiar with such innovative technologies. The Sun produces augmented…

Read More