QR Code Press

BLIPPAR LAUNCHES “BLIPP TO BUY” OFFERING FOR BRAND AND MEDIA OWNERS

02/27/201202/27/2012 Guest Post

*Video demonstrates how Blippar and augmented reality works. New service enables m-commerce through augmented reality technology – Follows successful trials with major brands including Tesco, Aer Lingus, Clinique and IPC Media 27th February 2012: Blippar is announcing the launch of a major new service, called Blipp to Buy, for brands and media owners that want to use its image recognition platform. Blipp to Buy is a whole new way for brands to diversify their revenue streams and capitalize on the potential of mobile commerce via image recognition and augmented reality…

Google nearing completion of new augmented reality eyeglasses

02/08/2012 Stephen Vagus

As augmented reality grows in popularity, more technology companies are looking into its uses. Google is the latest company to consider adopting augmented reality in a new project that is reminiscent to their popular Google Goggles program. The Google Goggles application is an augmented reality browser that allows users to find virtual information about their environment using the camera of their smart phone. Google may be looking to take this a step further by removing smart phones from the equation entirely. Last year, Google hinted that they were working on…

Augmented reality goggles could help law enforcement solve crimes

02/02/201202/02/2012 Stephen Vagus

Mobile technology has been advancing at a rapid pace in recent years. While technologies like QR codes and augmented reality are mostly used by advertisers, they are beginning to get a great deal of attention in the world of forensics. Researchers from the Delft University of Technology in the Netherlands have designed a pair of goggles that use augmented reality to help crime scene investigators find clues in their environment. While the goggles are only at the prototype stage, they could prove to be a major boon for investigators in…

Aurasma and Bandai partner to bring augmented reality to toy packaging

01/27/201201/27/2012 John Montgallo

Aurasma, a world leading augmented reality developer, has partnered with Bandai, a leading toy manufacturer, to create more engaging packaging for a number of popular toy lines. Each package will contain its own augmented reality experience specific to the toy that it holds. The digital content can be accessed by smart phones equipped with the Aurasma mobile augmented reality browser, which uses the mobile device’s camera to recognize the content. Aurasma believes that this new approach will be a bit hit with kids as it takes the toys out of…

Nestle to launch new augmented reality campaign later this month

01/17/2012 Stephen Vagus

Nestle has made a major change to its market research budget, putting a major focus on contests and games. The famed food company is preparing to launch a new crowdsourced campaign that will help it find four new flavors for their popular Kit Kat brand of candy. The new campaign will reflect the change in Nestle’s marketing focus as it will task consumers with determining what these four flavors will be. To accomplish this, the company is adopting augmented reality. The company has built an augmented reality experience and affixed…