QR Code Press

Sony highlights the importance of advances in augmented reality technology for chip makers

12/11/201112/11/2011 Sam Lambert

Augmented reality is gaining momentum with computer chip makers around the world. Intel is one of the companies currently working on a new generation of chipsets that make use of the technology, but claims that its efforts are years away from coming to fruition. Sony Computer Entertainment (SOE), a large game development corporation, has also shown interest in augmented reality. SOE has released a statement to chip makers concerning the technology, outlining the importance of image and gesture recognition as well as a high-level immersion. SOE is one of several…

German augmented reality company Metaio could cause a technology revolution

10/01/201110/01/2011 John Montgallo

The insideAR 2011 conference came to an end this week, leaving many that attended the event brimming with expectations about the promising future of augmented reality. The technology has been attracting a lot of attention in recent months due to the innovative uses some businesses have been thinking up for the technology. The conference focused on the myriad of ways augmented reality can be used, from marketing to medical research, and how the technology can be taken beyond the realm of novelty. The event attracted many leading AR companies, but…

Verizon Wireless opens a center dedicated to the progress of augmented reality

08/15/201108/15/2011 Stephen Vagus

Augmented reality is beginning to make waves in the mobile industry. The technology has been around for a number of decades now, but it has only been recently that it has garnered any sort of acclaim. Initially, AR surfed on the heels of 3D technology, which drew in its own share of enthusiasm from both consumers and businesses. As the interest surrounding 3D wanes, however, AR has steamed ahead, and now more technology and telecommunications companies are taking notice. Verizon Wireless has been investing in AR technology for some time…

Electronic Entertainment Expo 2011

06/05/2011 Sam Lambert

One of the biggest events in the gaming industry is coming this week. The Electronic Entertainment Expo, also known as E3, had long been an occasion in which game developers from all over the world showcase their latest and greatest productions. Sony is looking to make waves at this year’s E3 with their new handheld gaming platform, the Sony NGP. There is a lot of hype surrounding the NGP because of its use of augmented reality. Other big name game companies have tried their hand with augmented reality in the…

Gaming advertisment linked to unique content is a Win, Win!!

03/22/2011 Stephen Vagus

Marketers are always on the lookout for new mediums through which to reach consumers. The gaming community has long been a target for advertisers hoping to take advantage of an inherently interactive environment. Advertisements in games have generally gone unnoticed, usually written off as part of the backgrounds. Marketers are now aiming to make these advertisements more interactive by using QR codes. Lynx, known as AXE in the U.S., is the first British company to launch and in-game marketing campaign that will be targeting the gaming community. The codes will…