QR Code Press

Augmented reality showroom dazzles at SEAT

01/16/201304/13/2014 Julie Campbell

This groundbreaking new use for the technology is making a splash in the U.K. This week, SEAT has been using a state of the art augmented reality experience within its showroom to help consumers to take a look into what the future may have to hold for them. The mobile marketing campaign uses the cutting edge Blippar application. The Blippar app can be used by way of an Android or iOS tablet or smartphone and implements the very latest in augmented reality technology in order to help consumers to see…

Saga Travel affixed 2012 brochures with augmented reality experiences

01/06/201201/06/2012 Jesse Collins

Early last year, QR codes were a growing trend in the travel and tourism industries. The codes allowed travel agencies to quickly distribute information concerning popular locations around the world. Some states in the U.S. used the codes to promote tourism and local businesses with varying degrees of success. While QR codes have proven their value to these industries, augmented reality may soon become the tool of choice for travel agencies. Such is the case with Saga Travel, a travel agency based in the UK. The agency has embedded an…

Ford launches augmented reality app to let consumers test drive the new 2013 Focus

12/23/2011 Sam Lambert

Ford has joined the ever increasing number of automakers adopting augmented reality for their marketing efforts. Ford is ramping up the promotional campaign for their new 2013 Fusion model and has chosen augmented reality as a way to engage mobile consumers. Earlier in the year, Japanese automaker Toyota adopted the technology to promote their new vehicle. Ford is keen to do the same in order to stay competitive in an industry growing more technologically advanced. The automaker has launched a new mobile application that utilizes augmented reality to let consumers…

Toyota uses augmented reality and QR codes for Corolla campaign

12/16/201112/16/2011 Jennifer Goula

Toyota has been working with its Asian-American agency, interTrend, to create a mobile campaign for the Corolla using augmented reality and QR codes, based on Hatsune Miku, a computer-generated pop star. This campaign is designed to feature the car, but to introduce the virtual singer to the American marketplace. Beyond sponsoring a concert by Hatsune Miku in the United States, Toyota has also created a QR code-based mobile program that offers users an augmented reality experience that will encourage users to visit the social media properties and website for the…

Harper Collins launches augmented reality campaign to promote latest publication

10/01/2011 Stephanie Beck

Augmented reality may help bring some new life to the print industry. Harper Collins Canada, a branch of the multinational Harper Collins publishing house, will be using the technology to promote novelist Kenneth Oppels new work – This Dark Endeavor: The Apprenticeship of Victor Frankenstein. Augmented reality has been used in the print industry in the past with some success and the publisher hopes to engage tech-savvy consumers with their use of the technology. Harper Collins Canada has partnered with Dentsu, an advertising firm based in Toronto, to bring the…