Layar launches new app to help augmented reality become more consumer friendly

Stiktu Video

Augmented reality can be incredibly complex. So much so, that mobile applications using the technology can be fairly daunting to consumers. Layar, an AR developer based in Amsterdam, is looking to get consumers more comfortable with the technology and has launched a new app that will do just that. The new app, called Stiktu, allows consumers to get hands on experience with augmented reality content and share this content with their friends on any social network. Layar’s initial app, which shares the name of the company, continues to be wildly…

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Augmented reality gaining momentum with companies during the holiday season

Mobile Commerce

QR codes have been a major success this holiday season. The number of companies making use of the black and white barcodes has spiked in recent months as they come to realize the usefulness of the codes. While these companies – Macy’s, Sears, Best Buy – have all chosen QR codes as a way to engage holiday shoppers, they have also begun showing interest in augmented reality technology. Indeed, the technology has been seeing a swell of attention from companies throughout the country and may soon become the favored marketing…

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Moosejaw announces the results of their augmented reality marketing campaign, shows that the technology may be the key to future success

MoosejawXray App

Last month, Moosejaw, a large clothing company and provider of rock climbing gear, launched an augmented reality mobile application for smart phones that tied in with their latest marketing campaign. Using the app, consumers could point the camera of their mobile device at one of the retailer’s magazine ads and initiate an augmented reality experience. In this case, Moosejaw combined the idea of x-ray vision with augmented reality. The app would allow users to see through the clothing worn by models in the magazine ads. While some have ciricized the…

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Amusement industry begins to adopt augmented reality to help grab the attention of consumers

Augmented Reality Video3

Innovation is an important part of the amusement industry. With theme parks being a target for family vacations, ensuring that these families stay entertained is of the utmost importance. As technology grows more advanced, new ways to entertain audiences are being born. Kudan, an augmented reality development company based in the UK, has been lending its services to the amusement industry in the hopes of expanding the use of augmented reality technology throughout the sector. Given that AR is a highly interactive and immersion technology, its value to the amusement…

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Researchers at the University of Tokyo build a gesture-powered computer

Invoked Computing

A team of researchers from the University of Tokyo has developed a new way to use augmented reality in what they are calling a major advancement in human computer interaction. The concept behind the development – which is titled Invoked Computing – is that any physical object can be paired with a computer interface and turned into a communication device or several other tools that may be useful. This is accomplished using augmented reality technology. While the technology is most commonly known for its penchant for digital imaging, researchers say…

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