QR Code Press

Fledgling Crane 3D aims to make marketing more interactive with augmented reality

12/22/201112/22/2011 John Montgallo

As augmented reality continues to grow in fame around the world, an ambitious new company in the UK is looking to establish itself as a force to be reckoned with in the emerging AR industry. Crane 3D, a fledgling 3D graphics and augmented reality company, aims to change the way consumers experience everyday advertisements by enhancing them with new technology. In marketing, augmented reality is on its way to becoming a major trend. The trend is not likely to fade away any time soon, as more consumers get their hands…

Tesco announces the trial use of AR technology

11/19/201111/18/2011 Jennifer Goula

The Tesco retail giant company has announced that it is testing new augmented reality technology that permits the users of mobile devices to view 3D images of products online and in store before a purchase is made. Tesco’s trial augmented reality technology use will allow its shoppers to view three dimensional projections of products before they are purchased using a new system from Kishino, a company in the United Kingdom. The use of the technology involves scanning the product’s QR code using their mobile device’s webcam. The QR codes are…

McDonald’s launches new dessert in India, marks the occasion with augmented reality campaign

10/07/201110/07/2011 Sam Lambert

Fast food super-chain McDonald’s has launched a new augmented reality marketing campaign to promote the launch of their new dessert in India. The fast food company has been leery of digital media for some time, slowly warming to growing trends in mobile technology and marketing. Now, however, the company is diving into augmented reality in the hopes of attracting the attention of tech-savvy consumers. Using AR, McDonald’s will be making consumers a part of the campaign itself. Immersion is not something one often considers when going to McDonald’s but it…

InsideAR 2011 conference shows of head-mounted system and DIY AR platform

10/04/201110/04/2011 John Montgallo

Last week’s InsideAR 2011 conference held in Munich, Germany, and hosted by Metaio, a technology company specializing in augmented reality, brought to light some of the most innovative developments to come to augmented reality ever. Augmented reality technology has always been leaps and bounds ahead of conventional hardware, limiting the use of the technology a great deal. Now, however, hardware technology is advancing at a much more rapid pace than it had been two decades ago, enabling developers to push the boundaries of technology and find out what augmented reality…

Augmented reality technology heading for classrooms in Australia

09/28/201109/28/2011 Jorge Gonzalez

Augmented reality may soon be coming to classrooms in Australia. Researchers from the University of Canberra, lead by Danny Munnerley, have been working on the AR Studio project for several years in an attempt to bring augmented reality technology to the world of education. The project aims to give educators new tools to help teach a new generation of tech-savvy individuals whose lives will be more intertwined with technology than any other generation. Augmented reality is seeing most use in the gaming industry where the technology is being utilized to…