augmented reality campaign Archives

Augmented reality campaign by Yoplait Greek opens up new AR marketing world

10/22/201110/22/2011 Jesse Collins

Yoplait Greek has just unveiled its brand new advertising campaign and packaging that allow consumers to use their smartphones to help in the effort to battle hunger throughout the country. Shoppers across the United States can use their smartphones to download the free Yoplait Greek4Good mobile app that allows them to experience a new level of interaction with the cups for Yoplait Greek products. With this app, available from Greek4Good.com, as well as at the Twitter and Facebook pages for the brand, yogurt shoppers are able to unlock messages from…

Sony using augmented reality to help sell televisions

08/24/201108/24/2011 Stephen Vagus

Companies often use augmented reality as a selling point, hoping to entice tech-minded consumers to make a purchase. Sony is taking the same approach to sell their more of their TV’s. The TV’s themselves have no capacity for augmented reality, instead Sony is launching a campaign that will leverage the technology in helping consumers find the right television for their homes. Augmented reality has been used in marketing campaigns before, but no company has ever used the technology to tell their customers exactly what to buy based on the space…

Augmented reality finds a home with McDonald’s Smurfs mobile promotion

08/05/201104/13/2014 Jennifer Goula

McDonald’s has tapped into cutting edge mobile advertising technology in order to boost its sales of Happy Meals by engaging consumers with an augmented reality campaign for the Smurfs movie toys, as well as mobile check-ins. The Smurfs augmented reality promotion is being run throughout North America, Europe, Britain, Latin America, and Brazil. This mobile marketing campaign also includes an extensive happy meal program from around the world that encourages customers to be more environmentally conscious and to enjoy the taste and benefits of veggies and fruits. According to McDonald’s…

Panasonic taps Aurasma to bring marketing campaign to life with augmented reality

07/26/201107/26/2011 Stephen Vagus

Panasonic Aurasma Augmented Reality Campaign

Panasonic has announced that it will be using Aurasma, a prestigious augmented reality platform, in a new marketing campaign for the new Lumix G3 camera. The campaign, titled “Small Camera, Epic Shots,” will be completely based upon augmented reality, a technology that has been growing in popularity in recent years. Aurasma will blur the lines between the physical and virtual worlds as Panasonic launched their campaign worldwide later in the week. The campaign will be centered on two British photographers who trekked across the U.S. with their Lumix G3 camera.…

The Air National Guard debuts new interactive tour

06/22/2011 Jesse Collins

Last Thursday, Chattanooga, Tennessee, played host to the famed Riverbend Festival. The nine-day event is held every June and offers a bevy of entertainment. This year, the Air National Guard (ANG) attended the festival to debut their “Rise to the Challenge” tour. The ANG invited attendees to the festival to take part in simulated missions that challenges their motor and cognitive skills. The tour features some advances technologies to make sure the challenges seem as realistic as possible. Amongst these technologies is augmented reality. AR has been getting a lot…