augmented reality camera Archives

Snapchat augmented reality camera available for users to access

12/18/201712/16/2017 Jennifer Goula

The social media app has launched a new Lens Studio platform letting users create their own AR Lenses. Snapchat has now made it possible for users to design their own augmented reality camera Lenses to share with other users. The Lens Studio is a free desktop app released by Snap Inc. for users of Windows and Mac computers. The augmented reality camera app is designed to be simple to use with a range of different tools. The Lens Studio is meant to make it fun and easy for users to…

Augmented reality used by Sony to highlight PS4 camera

06/14/201306/12/2013 Julie Campbell

A trailer called “The Playroom” has now been released as an introduction to the PlayStation 4 console. Though Sony has now come out with many details regarding its PS4 game console, including its price and the fact that it will allow used games to be played – unlike its primary competition, the Xbox – it has not had much to say about its new controller sensing camera other than the latest release that it provided through an augmented reality trailer called “The Playroom”. The company held a two hour press…

Panasonic taps Aurasma to bring marketing campaign to life with augmented reality

07/26/201107/26/2011 Stephen Vagus

Panasonic Aurasma Augmented Reality Campaign

Panasonic has announced that it will be using Aurasma, a prestigious augmented reality platform, in a new marketing campaign for the new Lumix G3 camera. The campaign, titled “Small Camera, Epic Shots,” will be completely based upon augmented reality, a technology that has been growing in popularity in recent years. Aurasma will blur the lines between the physical and virtual worlds as Panasonic launched their campaign worldwide later in the week. The campaign will be centered on two British photographers who trekked across the U.S. with their Lumix G3 camera.…