QR Code Press

Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

04/04/2012 Jennifer Goula

TNT Post, the national postal service of the Netherlands, is taking a bold new approach to its quarterly magazine publication titled “Er is Post!” The post service has tapped augmented reality developer Layar to make the magazine more interactive. The magazine is delievered to every household in the Netherlands every quarter, giving Layar a large audience to reach out to with its acclaimed technology. Layar claims that every page of the upcoming magazine will contain an interactive augmented reality experience. Print is considered an “old world” medium today. Many people…

Something Massive acquires Circ.us, claims title as first post-PC advertiser

04/03/201204/14/2014 Jesse Collins

Something Massive, a digital advertising agency, has announced the acquisition of Circ.us, a creative communications firm with a knack for augmented reality. Something Massive believes that the acquisition will make it stand out in the increasing crowded digital advertising business. The company is now billing itself as the “first post-PC advertising agency,” claiming that it is no longer bound to computers because of the advent of sophisticated mobile technology. As such, the firm will be focusing on creating digital content and marketing campaigns that can be viewed on just about…

Augmented reality continues to make waves in the world of art

03/30/2012 Stephen Vagus

A recent study conducted by CultureLabel, an online art retailer, indicates that a staggering 87% of global population use mobile devices. The study, titled “Mighty Mobile!” suggests that 77% of these people use their mobile devices to find information on a variety of subjects. Mobile technology has certainly been a boon for the online world, enabling businesses to reach out to consumers no matter where they are. As mobile technology becomes more common place, emerging trends could translate into major success for online retailers. Augmented reality is beginning to make…

Zappar teams with Moonpig to make augmented reality greeting cards

03/29/201203/29/2012 Jennifer Goula

Zappar Powered Moonpig video cards! from Zappar on Vimeo. Augmented reality developer Zappar has announced a partnership with Moonpig, makers of personalized greeting cards. Together, the two companies will work to provide Moonpie customers with an opportunity to make their own high-tech greeting cards. Zappar has equipped Moonpig’s website with a platform where customers can create and submit their own content, such as videos, music, and other personalized messages. Moonpig believes that this new service will be a hit with tech-savvy consumers. Using the service, customers will be able to…

Lumus unveils new QE-31 augmented reality glasses, offers hands-on demo at technology conferences

03/24/201203/23/2012 Stephen Vagus

Augmented reality glasses seem to be the rage amongst technology companies these days. Lumus, makers of high-tech eyewear, have been working on an augmented reality system housed within a pair of glasses for some time. During this year’s Consumer Electronics Show held in January, the company showed off an early version of its new glasses. Now, the company has unveiled an upgraded model called QE-31, which is billed as a major improvement upon previous designs. The new model consists of a durable frame that serves as a mount for the…