Tag: augmented reality android apps

iOnRoad shows off its technology at the Mobile World Congress

Stephen Vagus
Augmented Reality Video

The technology community is abuzz with news from the Mobile World Congress in Barcelona, Spain. The event is an annual gathering of some of the most innovative technology companies in the world. These companies often bring their latest projects to the event as a way to show off what they have been working on. Augmented reality was a major focus at the event, as many companies have been developing new platforms and applications making use of AR. iOnRoad is one such application that aims to make driving safer through the…

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Blippar’s new augmented reality platform a big hit with brand and media owners

Jorge Gonzalez
Blippar augmented reality Mobile App

Augmented reality developer Blippar has announced the launch of its new “Blipp to Buy” platform. The service is open to brand and media owners who are looking to inject their business with more interactivity for the sake of consumers. Blippar has long been a believer in the impact augmented reality can have for businesses and claims that adopting the technology can help companies reach out to the next generation of tech-savvy consumer. The platform has undergone extensive trials in the United Kingdom and Blippar believes that it is now ready…

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BLIPPAR LAUNCHES “BLIPP TO BUY” OFFERING FOR BRAND AND MEDIA OWNERS

Guest Post
Augmented Reality Video2

*Video demonstrates how Blippar and augmented reality works. New service enables m-commerce through augmented reality technology – Follows successful trials with major brands including Tesco, Aer Lingus, Clinique and IPC Media 27th February 2012: Blippar is announcing the launch of a major new service, called Blipp to Buy, for brands and media owners that want to use its image recognition platform. Blipp to Buy is a whole new way for brands to diversify their revenue streams and capitalize on the potential of mobile commerce via image recognition and augmented reality…

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Google nearing completion of new augmented reality eyeglasses

Stephen Vagus
Augmented Reality glasses

As augmented reality grows in popularity, more technology companies are looking into its uses. Google is the latest company to consider adopting augmented reality in a new project that is reminiscent to their popular Google Goggles program. The Google Goggles application is an augmented reality browser that allows users to find virtual information about their environment using the camera of their smart phone. Google may be looking to take this a step further by removing smart phones from the equation entirely. Last year, Google hinted that they were working on…

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Starbucks to launch new augmented reality campaign for Valentine’s Day

Stephen Vagus
Augmented Reality App

Valentine’s Day is coming and Starbucks is gearing up for a new augmented reality campaign. The famed coffee company launched their Cup Magic mobile application last year for one of their first AR campaigns and the app will be used for their latest initiative. The company has plans to release a series of Valentine’s Day-themed cups that contain virtual experiences that can be unlocked through the use of a smart phone. The Magic Cup app is available for both iOS and Android mobile platforms. When viewed through a smart phone…

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