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Augmented reality billboard launched by Niagara Falls attraction

06/06/201306/03/2013 Julie Campbell

Yonge Dundas Square Augmented Reality Billboard

The advertisement has been placed at a high traffic square in downtown Toronto, Canada. A new interactive billboard has been placed at the heavily trafficked Yonge and Dundas Square in downtown Toronto, Canada, which utilizes augmented reality technology and that is designed to make a splash for Fallsview Casino which is located in Niagara Falls. The billboard was unveiled on June 2 and has been attracting attention right from the start. The unveiling of the augmented reality billboard occurred on Sunday, June 2 and had crowds from the street looking…

Candy Lab aims to make marketing more robust with augmented reality

10/21/201210/22/2012 Stephen Vagus

Candy Lab attempts to tackle interactive marketing issues Augmented reality is all the rage these days. Consumers are taking to augmented reality like a seal to water, which has created a promising opportunity for advertisers looking to connect with these tech-savvy individuals. Though advertisers are well aware of the marketing potential of augmented reality, few have found a way to engage consumers in an effective manner that is not considered intrusive. An augmented reality startup called Candy Lab may have the answer to this problem. Cachetown app turns advertisements…

Monarch Airlines launches augmented reality marketing campaign

10/03/201210/03/2012 John Montgallo

Augmented reality marketing campaign from Monarch Airlines features Chemmy Alcott Monarch Airlines has launched a new direct mail marketing campaign that makes use of augmented reality technology. The airline is keen to engage consumers in a new way and promote the services it provides. Blippar has been chosen as the campaign’s augmented reality platform and the campaign features British Olympian Chemmy Alcott. Using the Blippar application, consumers will be able to experience the digital content that is associated with the augmented reality marketing campaign. Augmented reality gains traction with businesses…

Augmented reality blends with politics

09/24/201209/24/2012 Stephen Vagus

Politics begins to mesh with technology in the form of augmented reality postcards Augmented reality has broken into the world of politics. Mayor Jim Ronecker of Oldsmar, Florida, recently printed thousands of postcards to show his support for the Republican Party in the coming election. Normally, such actions are par for the course during an election year, but these postcards were very different than those used in the past for the same purpose. Mayor Ronecker’s postcards were embedded with augmented reality experiences that could be unlocked using a smart phone.…

Guardian teams with Blippar to create augmented reality advertisement

04/24/201204/24/2012 Jorge Gonzalez

Guardian iPad edition to feature augmented reality ad Guardian News & Media, the largest mass media company in the United Kingdom, has announced that the digital version of its popular Guardian publication will feature its first augmented reality advertisement. Augmented reality has been growing in popularity in the print world because of its aptitude for promoting interactivity. The Guardian believes that the technology could be a good way to boost interest in its news publications. To this end, the company has decided to test augmented reality advertisements in its digital…