Guardian teams with Blippar to create augmented reality advertisement

augmented reality marketing

Guardian iPad edition to feature augmented reality ad Guardian News & Media, the largest mass media company in the United Kingdom, has announced that the digital version of its popular Guardian publication will feature its first augmented reality advertisement. Augmented reality has been growing in popularity in the print world because of its aptitude for promoting interactivity. The Guardian believes that the technology could be a good way to boost interest in its news publications. To this end, the company has decided to test augmented reality advertisements in its digital…

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