augmented reality adoption Archives

Global augmented reality market shows promise

12/09/201312/07/2013 Stephen Vagus

AR market set for strong growth Augmented reality is showing impressive growth around the world, especially as both companies and consumers begin to form a better understanding of the technology’s capabilities and current boundaries. The technology has begun having a major influence on the game industry as well as well as many others and the demand for AR platforms and services has been rising rapidly over the past several years. TechNavio, a provider of market research reports, has published a new study concerning the promise that can be seen in…

Augmented reality teaser revealed by Motorola

10/29/201310/26/2013 Julie Campbell

The company released an AR tech based project with pop-up art that is drawing considerable attention. Motorola had already given a small taste of an augmented reality concept that they were dabbling with, which was focused on children and that raised a few brows with interest from the industry. That occurred at the Uplinq conference from Qualcomm, but Motorola has made considerable headway since then. Now it looks as though this augmented reality project is much closer to being officially announced, as Motorola has offered yet another sneak peak at…

Augmented reality presents growing opportunity for app companies

10/25/201310/22/2013 Jorge Gonzalez

These applications provide considerable opportunities in areas such as animations, videos, and 3d models. Retailers and other consumer focused businesses are placing an increasing focus on augmented reality, to be able to provide shoppers with an enhanced overall product and brand discovery and interaction experience. This has caused the makers of apps that use this technology to experience a tremendous sudden growth. Even the smallest augmented reality startups are finding that their business is doubling, tripling, or quadrupling throughout this year, due to the rising interest from large brands. This…

Augmented reality market to hit $1.06 billion by 2018

10/01/201309/28/2013 Jesse Collins

Augmented reality market is thriving Markets and Markets, a leading market research firm, has released a new report concerning the global augmented reality market. AR has been growing in popularity among consumers and businesses alike recently. The technology has long been restricted to the entertainment and marketing sectors because of its ability to produce dynamic content for consumers to enjoy. Augmented reality has recently begun entering new sectors, however, and has been seeing more use in medical and military applications. Report highlights the use of AR in various fields According…

Augmented reality market set for strong growth

08/05/201308/03/2013 L. Green

Augmented reality continues to gain momentum Augmented reality is beginning to play a strong role in numerous industries. While the technology has been restricted to the entertainment and marketing sectors for some time, it is beginning to see use in education, health care, construction, and several other fields. As augmented reality becomes more popular, its market value is increasing dramatically. A new report from Markets and Markets, a market research firm, predicts the growth that the augmented reality and virtual reality market will see in the coming years. Report predicts…