augmented reality 3d Archives

Augmented reality 3D technology patent application made by Disney games console

01/09/201304/13/2014 Julie Campbell

The massive corporation has logged the filing for a patent for gaming technologies. Disney has now logged an application for a patent for a 3D augmented reality game console which confirms their recent slip that revealed that it was working on this type of technology in the first place. They had not intended to reveal that they were coming up with their own game console. If the company had intended to deny the project in the first place, there will likely be few who would believe it now that they…

Putting the AR in ART

04/20/2011 L. Green

If you happen to be in Boston this weekend, go by the Boston Cyberarts Festival; but don’t forget your Smartphone. You’ll need it to be able to see the art. The artwork has been done with Augmented Reality and blended in real-time with the surrounding physical buildings and objects. This festival promises an interactive illusion like no one has seen before. Augmented reality (AR) is a term for a live direct or indirect view of a physical, real world environment that has been enhanced by computer generated graphics or sound.…

Fast cars and fast print ads

04/19/2011 John Montgallo

With QR codes and other mobile marketing strategies gaining traction, many are wondering what role interactive technologies will play in the future. Many companies, both big and small, all over the world are taking advantage of new trends in the advertising industry, hoping to turn people’s use of smart phones into patronage. While QR codes seem to be the weapon of choice for many of today’s advertisers, there are a growing number of print publications using the codes for a different purpose altogether. The print and digital worlds are often…

Huge potential for the little guy with augmented reality marketing

04/14/201104/15/2011 L. Green

An Example of Augmented Reality Capabilities with a Wikitude App

Small businesses could get a boost up from new mobile app. Technology is bringing out more and more applications that aren’t just for fun; several of the new apps can be useful to small business owners. One of those useful apps is augmented reality (AR). It’s not as scary as it sounds. It simply means an enhancement to the real world. It uses real looking images or videos layered on top of real world objects. If a person has a Smartphone with an AR application, they could hold up…

Augmented reality helps travelers around the airport

04/01/201104/01/2011 Stephanie Beck

If you happen to be flying to Copenhagen, you might want to try out their new Augmented Reality (AR) application for Smartphone’s. The application will help guide you through the airport terminal, making it easier to find your flight gate; it can also give you information about shops you’re around, and places in the airport to eat at. Augmented reality isn’t exactly new, but the advancements in technology have allowed it to progress rapidly. It is basically, reality; plus enhancements. It gives a live view of the physical environment you’re…