Oracle and Augme combine for mobile marketing integration

Oracle Headquaters

Oracle CRM On Demand will now be using Augme’s AD LIFE platform in order to send out advertisements that will be readable using any kind of mobile device. This move marks a meaningful change in the mobile advertising marketplace as marketers will no longer be required to develop campaigns for each individual type of mobile device, depending on screen size (for example, tablets versus smartphones) or operating system (for example Android versus iOS). The concern that campaigns will be unreadable for certain mobile clients will be eliminated by this effort.…

Read More

Three stages of mobile marketing, Part III: An industry professional’s point of view

Augme Website Preview

Augme Technologies, a leading mobile marketing firm, recently attended the Mobile Marketing Strategies Summit in San Francisco, California. The company has been making a name for itself in the emerging mobile marketing industry through the use of QR codes. We got it touch with Augme’s Nancy Urena, hoping to get some insight on how the company is leveraging the codes in their business. How are you implementing QR codes in your marketing campaigns? Augme’s philosophy is that QR codes can be utilized as a multi-modal solution that allows users immediate…

Read More