CTIA program zooms in on mobile marketers who don’t comply

Mobile Marketer

The CTIA text messaging assessment program for the mobile marketing industry is now taking focus on companies that are not complying with the Mobile Marketing Association (MMA) consumer best practices. This nonprofit membership organization includes international participants and represents the entire industry for wireless telecommunications. Marking the beginning August 1, 2011 of the CTIA-The Wireless Association’s enforcement of the monitoring program for the industry. In conjunction with Wireless Media Consulting, Inc. (WMC), the CTIA will be auditing text messaging programs in order to spot and remove the SMS messages that…

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