Proprietary datamatrix codes can be very alluring for big businesses. Such codes allow for a certain level of exclusivity among consumers and advertisers. Most companies investing in proprietary codes often develop their own code scanning application for mobile devices, as the codes cannot be deciphered any other way. AT&T has been an advocate of proprietary mobile barcodes for just over a year now, and the company is beginning to see the problem with their approach to mobile marketing. In the world of mobile marketing, QR codes reign supreme. This is…
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Big waves being made in code marketing by two industry giants
Marketing and Tech experts believe that 2d barcodes will become sales tools as ubiquitous as Facebook or texting in the near future. As they begin to see more use, familiarity grows and they become integrated with everyday life. Because smart phones are becoming the tool of choice for just about everyone, the use of QR codes is becoming paramount to a business’s ability to compete in the field. “It’s something that adds value without costing customers too much,” said Michelle Beauchamp, assistant professor of marketing at Middle Tennessee State University.…
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