Proprietary datamatrix codes can be very alluring for big businesses. Such codes allow for a certain level of exclusivity among consumers and advertisers. Most companies investing in proprietary codes often develop their own code scanning application for mobile devices, as the codes cannot be deciphered any other way. AT&T has been an advocate of proprietary mobile barcodes for just over a year now, and the company is beginning to see the problem with their approach to mobile marketing. In the world of mobile marketing, QR codes reign supreme. This is…
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