astral out of home Archives

Augmented reality marketing advances in Canada

08/28/201208/27/2012 Jorge Gonzalez

Astral Out-of-Home and Ad-Dispatch launch new augmented reality application Augmented reality is gaining traction as a marketing tool. Augmented reality marketing has shown itself to be somewhat successful due to its high level of engagement. Consumers have long showed favor for participating in marketing campaigns that are dynamic and appeal to their love of interactivity. Astral Out-of-Home, and outdoor marketing company, and Ad-Dispatch, a digital production company with a focus on augmented reality, have teamed to launch new applications that leverage the concept of augmented reality marketing. iRiS AR aims…

NFC marketing campaign to kick off in Canada this summer

06/23/201206/23/2012 John Montgallo

Campaign to reward consumers with free movies and tickets Astral Out-of-Home (OOH), a leading out-of-home advertising firm based in Canada, has announced that it will be teaming with Scotiabank for a new NFC marketing campaign. The campaign will be launched in the Toronto area, targeting young adult consumers and movie enthusiasts. NFC technology was chosen for the campaign because of its interactive capabilities. The campaign is expected to launch within the coming weeks and last throughout the summer season. SCENE posters to be equipped with NFC tags OOH will develop…