In 2016, the Indian population is expected to take on smartphone based shopping with a vengeance. According to a recent study that has been published jointly by Grant Thornton and the Associated Chambers of Commerce and Industry of India, online purchases made over mobile commerce will break the 40 million mark by the close of next year. Comparatively speaking, the current level is believed to be around 30 million mobile device users. As a whole, the e-commerce market growth rate is expected to grow at a compound annual growth rate…
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Mobile commerce in India is quickly making its mark
Mobile phones may have started as voice communication devices, but today they are much more about multi tasking than just talk or text, according to data released by the Associated Chambers of Commerce and Industry of India. In India, as mobile handset prices continue to become more affordable, and disposable incomes continue to grow, consumers are replacing their handsets with much greater frequency. The Associated Chambers of Commerce and Industry of India (Assocham) released a statement that said currently, the country holds the position as second fastest market for telecom…
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