Zapp is bringing a new mobile payment service to the United Kingdom Zapp, a leading mobile commerce firm in the United Kingdom, has been working on a new mobile platform that will help retailers connect with mobile consumers. Mobile shopping has become a popular trend in the UK and more interest in mobile payments has been generated among consumers due to Apple and other big-name companies entering into the digital commerce space. There are few high-profile mobile payment services that are coming to the UK. Company teams with some of…
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Mobile commerce app success at Asda driven by moms
The company is experiencing a boost over this channel as parent consumers download its application. Asda has reported that its mobile commerce performance is performing a great deal better due to a wave of moms who are using their smartphones to download the retailer’s shopping app. The company has stated that over the Christmas season, a quarter of its online purchases came from smartphones and tablets. Throughout the holiday season, one in every four online orders at Asda came from consumers using mobile commerce through their smartphones and tablets. Since…
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