article on augmented reality Archives

Demand for AR in the medical field is on the rise, more surgeons making use of technology to overcome obstacles

07/29/201107/29/2011 Stephen Vagus

mobile health Augmented Reality Health Industry

When people think about augmented reality, they rarely imagine the technology beyond its applications in terms of games and advertising. Indeed, it has only been very recently that the technology has been getting any mainstream attention, due mostly to its adoption by big-name technology companies and game designers. AR has been around for decades, however, and has been playing a major role in the medical field. As the technology becomes more advanced and complex, demand for augmented reality in the health care industry is on the rise. Technology has been…

Panasonic taps Aurasma to bring marketing campaign to life with augmented reality

07/26/201107/26/2011 Stephen Vagus

Panasonic Aurasma Augmented Reality Campaign

Panasonic has announced that it will be using Aurasma, a prestigious augmented reality platform, in a new marketing campaign for the new Lumix G3 camera. The campaign, titled “Small Camera, Epic Shots,” will be completely based upon augmented reality, a technology that has been growing in popularity in recent years. Aurasma will blur the lines between the physical and virtual worlds as Panasonic launched their campaign worldwide later in the week. The campaign will be centered on two British photographers who trekked across the U.S. with their Lumix G3 camera.…

Toyota turns car windows into interactive displays with new augmented reality prototype

07/24/201107/24/2011 Stephen Vagus

Augmented reality has been pegged as the technology that will change the way people interact with the world. The uses of AR are broad, covering several industries, including gaming and advertising. The technology is so promising that many of the world’s most influenncial companies are now experimenting with how they can integrate AR into their upcoming products. Toyota is among these enterprising businesses, and the famed auto maker is showing of what their engineers have developed. Toyota has partnered with the Copenhagen Institute of Interaction Design (CIID) to develop the…

AR has promise but consumers are slow to warm to the technology

07/22/201107/22/2011 Jorge Gonzalez

The global reception of augmented reality mobile apps has fallen short of expectations, according to Juniper Research, a renowned marketing and technology research firm. The industry may still be in its infancy, but many big-name companies have backed AR technology as a new way to engage consumers. According to researchers, this may be due to the relatively low level of understanding from both companies and consumers regarding how augmented reality works. Windsor Holden, a principal analyst with Juniper Research, points out that the capabilities of augmented reality far surpass those…