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Samsung unveils concept augmented reality windshield

04/05/201604/03/2016 Sam Lambert

The tech giant has revealed an HUD AR experience that could bring notifications and other features to riders. Samsung has now taken the opportunity to place a new concept into the spotlight, in the form of an HUD augmented reality windshield that would help to give motorcycle riders the ability to receive notifications and other features without ever having to take their eyes off the road. The self-driving auto market isn’t the only one receiving attention from technology giants around the world. Samsung has designed a concept for a windshield…

Augmented reality windshield concept among Jaguar’s projects

07/23/201407/21/2014 Jennifer Goula

augmented reality windshield jaguar land rover

The automaker is developing an interactive display for its Land Rover for an AR experience. A recent report has revealed that Jaguar has a new augmented reality windshield concept in the works and that it is designing this interactive display in order to be used in its Land Rover line of vehicles. The windshield provides an entirely different experience for the driver, with a range of different features. The goal is to create an “augmented reality experience” that offers a feel somewhat like a racing video game, but that is…

Augmented reality gains ground in the auto industry

03/15/201303/13/2013 John Montgallo

Augmented reality could be a new feature for future vehicles Augmented reality is typically seen as an effective marketing or entertainment tool. The technology is able to bring digital content to life, allowing smartphone and tablet users to experience this content wherever they are. In both marketing and entertainment, augmented reality has won acclaim because of its ability to superimpose digital content over the real world environment. This capability of the technology has caught the attention of the auto industry, with many automakers believing that augmented reality could be very…

Augmented reality offers some fascinating options for the future

01/04/201304/13/2014 Jennifer Goula

Some of the predictions have included AR windshields and other futuristic sounding options. The nature of augmented reality has sparked the imaginations of some very creative individuals around the world, and has already allowed for the development of printed books that come to life through the screen of a tablet, print ads that include videos through smartphones, and video games that appear to play out in the real world. Now, many are wondering what the technology will be bringing us over the next few years. One of the most popular…