AR platform Aurasma Archives

Aurasma augmented reality application aims to inject some practicality into the industry

12/29/2011 John Montgallo

Aurasma, an augmented reality development company, has developed a new AR feature that brings a bit of practicality to the technology. Augmented reality has long existed as a novelty that has been used by the marketing industry as a way to catch the attention of consumers. As the technology grew in popularity, this trend continued. Now, Aurasma is looking to prove that augmented reality has very practical uses, and has focused its sights on the do-it-yourself market. The company has developed a new augmented reality application for Apple and Android…

Top Gear magazine gets a high-tech upgrade with the help of augmented reality

12/10/201112/10/2011 Stephen Vagus

Top Gear magazine, the monthly publication of the acclaimed British car show Top Gear, has adopted augmented reality. The magazine has partnered with renown AR platform Aurasma in order to bring a new dimension to the publication. The December issue of the magazine is filled with several augmented reality experience, which readers can access by downloading the Aurasma mobile applications. These experiences include various highlights from the TV broadcast as well as behind the scenes interviews with famous guests and the show’s hosts. The app works by simply pointing a…

Autonomy, makers of the popular Aurasma AR platform, report growth since the applications launch

07/31/2011 Stephen Vagus

Augmented reality is gaining traction all over the world. AR has captured the interest of businesses looking to embolden their presence in a world that is growing more integrated with technology. Autonomy, a technology company known for its innovative products, has been something of a pioneer in this field with their new AR platform Aurasma. Since its release back in May of this year, Aurasma has drawn the attention of several big-name companies, including Nokia. Aurasma has garnered acclaim for its advanced use of augmented reality. In using the platform,…