The value of augmented reality is uncertain, market research shows

Augmented Reality Marketing

Augmented reality has been around since the 1970’s, but it has only now begun gaining momentum. AR has really begun to shine in the advent of mobile technology, and more businesses are becoming aware of its presence. Commercially, augmented reality has been successful. Consumers are eager to experience a world enhanced by AR and often take part in the marketing campaigns or games that make use of the technology. Despite its commercial appeal, opinions regarding the actual value of AR vary amongst marketing professionals. The technology may not be young,…

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