QR Code Press

Sony shows off AR game for PS Vita

09/25/201209/25/2012 Sam Lambert

PS Vita continues to attract attention from gamers Sony has been laboring to make augmented reality gaming a staple for the gaming industry. Earlier this year, the company launched the Playstation Vita, which is a handheld gaming platform with augmented reality capabilities. The PS Vita has managed to expose gamers to augmented reality and its possibilities in gaming, thus ramping up the demand for games that are more interactive and engaging. Recently, Sony unveiled a new game called Box! Open Me for the PS Vita that will provide gamers with…

Grid: A real-time augmented reality maze from Sahar Fikouhi

01/03/201201/03/2012 John Montgallo

Augmented reality continues to gain momentum in the gaming world. As the technology has grown more advanced, companies specializing in augmented reality, such as Metaio and Qualcomm, have released tools to help intrepid designers build their own AR experiences. Such is the case with Sahar Fikouhi, a computational designer and architect from London, UK. Fikouhi has developed a new game for the iPhone that plunges players into a world of staggering geometry and tasks them with navigating their way through a virtual maze. The game is called Grid and it…

New augmented reality app seeks to dethrone QR codes in mobile marketing

08/19/201108/19/2011 Jesse Collins

QR codes have become the titan of the mobile marketing world. The codes have proven the simplicity of reaching a varied audience of consumers in the digital age. The rise of the mobile marketing industry owes much of its success to the codes and many advertisers are sure that the codes will be around for many years to come. However, a new mobile application seeks to dethrone the blocky barcode. To accomplish this ambitious feat, the app is making use of augmented reality technology. Augmented reality is nothing new to…