Augmented reality has the potential to reshape how people live their lives, according to Steven Feiner, a professor of computer science at Columbia University. AR is becoming popular with businesses all over the world. According to a recent study conducted by Juniper Research, market and technology research firms, a growing number of retail brands are opting to incorporate augmented reality experience in the marketing campaigns. Both Sony and Microsoft are using AR for a number of projects as well. While AR is still in its infancy, Feiner says there are…
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