Layar launches new app to help augmented reality become more consumer friendly

Stiktu Video

Augmented reality can be incredibly complex. So much so, that mobile applications using the technology can be fairly daunting to consumers. Layar, an AR developer based in Amsterdam, is looking to get consumers more comfortable with the technology and has launched a new app that will do just that. The new app, called Stiktu, allows consumers to get hands on experience with augmented reality content and share this content with their friends on any social network. Layar’s initial app, which shares the name of the company, continues to be wildly…

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Vuzik unveils their latest AR development software that improved upon interactivity

Augmented Reality Tools

Augmented reality has come a long way since it was first developed in the 70’s. Today, the technology is seeing renewed attention as it becomes an integral part to several industries, including marketing and entertainment. Virtual worlds have always had a sort of allure, but these 3D creations have long been segregated from the real world, especially when it comes to terms of interactivity. Augmented reality is, so far, the only medium that bridges the gap between the physical and digital worlds. Despite this, most AR technologies only offer limited…

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