QR Code Press

Augmented reality lens from Microsoft and the University of Washington in the final stages of development

01/07/201201/07/2012 Stephen Vagus

Microsoft and the University of Washington are in the final stages of development for a new augmented reality project that may change the way people see the world. Early last year, the duo announced that they were working on an augmented reality contact lens. The lens could be used to enhance human vision like normal contact lenses, but it could also augment a person’s vision with digital information. Microsoft claims that the project will show just how practical augmented reality really is. Augmented reality is commonly used in the marketing…

Companies target augmented reality to help make QR codes more appealing

10/31/2011 Sam Lambert

QR codes are still quite new in markets outside of Japan. While they are gaining popularity in Western markets, consumers are still baffled by the black and white, blocky patterns that they see on a growing number of products. At times, the codes have been criticized – by both consumers and businesses – for being unappealing to the eye. As the codes begin to play a more prominent role in marketing, companies are looking to make changes to their QR codes to make them more aesthetically pleasing. It is difficult…

Wikitude Drive, setting the bar high for augmented reality browsers

07/25/201107/25/2011 John Montgallo

Augmented reality browsers are becoming a popular way for companies to show off their programming aptitude. With smart phones and mobile devices becoming capable of more advanced application, augmented reality technology has been pegged as the most promising advancement to come to the realm of mobile technology. AR may not be anything new, but the technology has garnered little attention in the past due to its complex nature and the overall lack of hardware able to support it. Now, however, AR is taking up most of the limelight when it…