AR applications Archives

Augmented reality may be 30 percent bigger every year

01/22/201401/20/2014 Julie Campbell

Research is showing that the AR technology market is experiencing a steady rapid growth. According to a recent study by TechSci Research, the augmented reality market in the United States is expected to grow by 30 percent every year from now until the close of 2018. This trend is the result of the growing familiarity among consumers with AR technology. The TechSci Research results also indicated that as time progresses, there will be a much greater push in augmented reality, which will drive the technology forward and will bring about…

Augmented reality investments slated for major growth

07/10/201307/08/2013 Jennifer Goula

Augmented reality and technology Shopping trends

Augmented reality to experience strong growth in coming years Augmented reality is beginning to attract major attention as its capabilities become more understood. The technology has faced many challenges in the past, but is quickly becoming an ideal way to engage consumers in a dynamic fashion and provide them with highly interactive experiences that cannot be found through other technologies. A new report from ABI Research suggests that augmented reality is poised to see major investment growth in the coming years as more companies put higher value on this technology.…

Penguin Books and Zappar bring augmented reality to print

05/20/2012 Stephanie Beck

Augmented Reality Books - A page from the classic Moby Dick

Print industry attempts to compete with technology with the help of technology Since the advent of technology, the print industry has labored to compete for the affection of consumers. With each new generation, consumers became more enamored with technology, especially that of the mobile variety. Smart phones and other handheld devices have succeeded in peeling consumers away from traditional print media. Print has managed to survive the relentless onslaught of technological gadgets being developed for consumers, but the industry has made note of its own steady decline. In an effort…

U.S. Bank develops augmented reality mobile application to help customers find branch locations

04/14/201204/13/2012 Jesse Collins

How businesses are starting to incorporate augmented reality U.S. Bank, a premiere online financial organization, has developed a new application for the iOS platform that makes use of augmented reality technology. The technology is becoming more popular in the banking industry because of its potential to make online financial management more intuitive. Augmented reality has been seeing a great deal of use in the entertainment industry and is often praised for its uses in navigation systems. U.S. Bank has taken a keen interest in the navigation aspects of the technology…