Gone But Not Forgotten

QR Codes on headstones

Technological advances benefit virtually every form of business, so it should come as no surprise that QR codes are becoming a part a staple in the mortuary industry. QR codes can be used for a variety of things (and for anyone who doesn’t know, they’re the scanable, pixelated, black and white squares that can be found on all types of products). In the funeral home industry, they have a multitude of uses. Memorialization: A QR code can be used to directly link to an online obituary or memorial page. The…

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Lack of Strategy Slows Down Mobile Marketing Growth and Restrains Program Effectiveness

Mobile Marketing cost

There have been rumblings within the marketing profession for a number of years as to how important mobile marketing will be for businesses. Clearly it is widely known that an ever growing number of people are using their phones for more than just making calls with approximately 40% of people in the US owning a smartphone with this increasing to 50% in the UK. These people are using their phones to check emails, check Facebook, and surf the internet, so it makes sense for marketers to specifically target this market…

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The A War…Apple vs. Android: A fight for first place

Apple vs Android mobile marketing

Android technology may be overtaking Apple by 2012. IT and technology experts who attended the Droidcon developers’ summit in Berlin last week, are confident that Android has what it takes to be the new number one. Android is the open source software developed by Google. In the last three years Apple has sold more than 85 million iPhones and iPod touch devices. Statistics from late 2010 show that Google’s Android phones rose in sales so rapidly, they outsold Apple handsets for the first time on record. Google’s phones made up…

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