Apple Pay Russia has now launched

apple pay russia iphone mobile payments

The iPhone maker has rolled out its mobile payments software in the country, extending its global reach. Apple Pay Russia has now been launched as the iPhone maker brings its mobile wallet to the Russian population. This has allowed the American tech giant to extend the worldwide reach of its digital payments service. This has made Russia the tenth nation where Apple Pay transactions can be accepted. Among the other countries where these mobile payments are available include the United States, Canada, and Great Britain. It was originally launched in…

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iPhone 5 mobile wallet based on Apple Passbook

Mobile Commerce Apple Passbook mobile wallet

  This new feature skips the NFC chip and uses barcodes, instead. The iPhone 5 release is being seen as yet another Apple success and although the technology manufacturer has turned up its nose at near field communication it has still taken an important step forward in mobile commerce. Instead of NFC, it has opted to create its own type of virtual mobile wallet. These new devices feature faster wireless technology and a larger screen with better overall performance, but they also have the latest Apple iOS 6 operating system,…

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Mobile payments may be headed Apple’s way after their recent purchase

mobile payments

The company will acquire AuthenTec and its fingerprint sensor technology. Apple Inc. has just struck a $356 million deal to purchase AuthenTec Inc., the fingerprint sensor technology developer, which could send its iPhone smartphones directly into the middle of the mobile payments market. This marketplace is already experiencing rapid growth and should explode before the end of the year. Some investors are expecting a rival bid to occur as the shares of AuthenTec closed at higher than the $8 which would be paid by Apple in the deal. The agreement…

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Predicted Apple and Google Wallet will pressure MNOs into heavy mobile payment rivalry

Mobile Commerce

Mobile wallets are at our doorstep, and though mobile network operators (MNOs) will be offering most of the mobile wallets based on NFC, from 2012 to 2016, their massive slice of the market will begin to decrease in size as Apple and Google start to draw their own loyal users. According to ABI Research senior analyst for mobile commerce and NFC, Mark Beccue, by the end of 2012’s fourth quarter, “Google will prove that Google Wallet is a hit with consumers. By 2014, we will see Google Wallets supported alongside…

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What is Apple’s strategy for competing with Google Wallet?

Apple vs Android mobile marketing

Industry experts primarily believe that the ever-elusive Apple has been looking into the use of near field communication (NFC) technology as a part of its upcoming iPhone and iPad devices for authorization systems to compete with Google Wallet and other mobile payment systems. Though this has not been confirmed, what many are wondering is why the company hasn’t yet openly acknowledged their exploration of this technology to convert the iPhone into a mobile wallet. The common assumption at the moment is that Apple is leaving it up to its nemesis,…

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