Mobile payments may be headed Apple’s way after their recent purchase

mobile payments

The company will acquire AuthenTec and its fingerprint sensor technology. Apple Inc. has just struck a $356 million deal to purchase AuthenTec Inc., the fingerprint sensor technology developer, which could send its iPhone smartphones directly into the middle of the mobile payments market. This marketplace is already experiencing rapid growth and should explode before the end of the year. Some investors are expecting a rival bid to occur as the shares of AuthenTec closed at higher than the $8 which would be paid by Apple in the deal. The agreement…

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Predicted Apple and Google Wallet will pressure MNOs into heavy mobile payment rivalry

Mobile Commerce

Mobile wallets are at our doorstep, and though mobile network operators (MNOs) will be offering most of the mobile wallets based on NFC, from 2012 to 2016, their massive slice of the market will begin to decrease in size as Apple and Google start to draw their own loyal users. According to ABI Research senior analyst for mobile commerce and NFC, Mark Beccue, by the end of 2012’s fourth quarter, “Google will prove that Google Wallet is a hit with consumers. By 2014, we will see Google Wallets supported alongside…

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What is Apple’s strategy for competing with Google Wallet?

Apple vs Android mobile marketing

Industry experts primarily believe that the ever-elusive Apple has been looking into the use of near field communication (NFC) technology as a part of its upcoming iPhone and iPad devices for authorization systems to compete with Google Wallet and other mobile payment systems. Though this has not been confirmed, what many are wondering is why the company hasn’t yet openly acknowledged their exploration of this technology to convert the iPhone into a mobile wallet. The common assumption at the moment is that Apple is leaving it up to its nemesis,…

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