Ad-supported iTunes Radio brought to an end

iTunes Radio

Apple is phasing out its advertising based streaming music service in favor of a subscription based one. Apple Music will be replacing iTunes Radio, altogether, as Apple has decided to phase out the ad-supported service in favor of using its program that is completely subscription based. This is the latest step in the music streaming industry that seems to be dividing between subscriptions and ads. iTunes Radio has been in existence since 2013 but rolled out only in Australia and the United States. It functioned in a way that has…

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Social media marketing ad exchange plan may form at Apple

Social media marketing ad exchange

The iPhone manufacturer could be joining into this type of agreement with Facebook and Twitter. Facebook has already entered into this kind of social media marketing and reports are showing that Twitter is seeking to head in the same direction, and now the latest reports are showing that Apple may also be considering this strategy. A newly published report is suggesting that Apple has intentions to launch an ad exchange. The report was published by Business Insider and suggested that this same form of social media marketing could be among…

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