Google and Apple face off over map based mobile commerce

Apple vs Android mobile marketing

iPhones will no longer carry the mapping services from its top competitor. Apple has announced that by the fall, its iPhones will no longer be carrying the maps from Google, but will alternatively have a built in mobile commerce iOS mapping service for its users. Mapping services have become a central part of the smartphone user’s experience. They use their devices as a key method of the way that they navigate their own environment and the world as a whole. As such, a map is an important part of that…

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