iPhone X unveiling underscores Apple’s pricing strategy angle

Apple iPhone X

The Californian device maker has launched a new luxury smartphone with an even higher price tag. Apple’s new iPhone X has made a luxury splash in a lineup of devices that has always been known for its technological advancements. This smartphone has been designed to rise above previous iPhones, and it has the striking price tag to match. Moreover, it looks as though this higher price point could be the ongoing trend for the brand. The luxury iPhone was first unveiled on Tuesday’s Apple event and will cost consumers a…

Read More

iPhone 7 leak proves accurate with few surprises at Apple Event

Apple iPhone X

Following a massive unauthorized reveal several days ahead of the event, additional leaks only made it worse. Yesterday’s Apple Event showed us many new things; primarily that the iPhone 7 leak was accurate. All the device specs were revealed days ahead of the event which was meant to be the first unveiling. That said, even if the main leaks hadn’t happened, two more only sealed the deal – one from Apple itself. A range of different mistakes led much of the iPhone 7 specs to be revealed ahead of schedule.…

Read More

Will today’s iPhone 7 unveiling prove these leaked specs to be correct?

Rumors before the iPhone 7 release

Despite the notorious secrecy ahead of a product launch, Apple reportedly experienced a massive leak. According to a report credited to Min-Chi Kuo, a KGI Securities analyst, Apple experienced a huge iPhone 7 leak before the product launch. Whether or not the leaked information proves to be accurate will be revealed later today. Rumors are always buzzing ahead of an Apple product launch due to their tradition of secrecy. The event will be held later today but if Min-Chi Kuo is correct, all the top iPhone 7 features have already…

Read More

Apple unveils new small iPhone and iPad Pro

small iphone se

The tech giant revealed two downsized versions of its mobile devices geared toward business users. As Apple continues to try to keep up with the success it has seen in its larger smartphones, it has now also unveiled a small iPhone and iPad Pro in order to meet the needs of business customers and first-time buyers who have not been interested in the comparatively massive screens of the last few years’ devices. The iPhone SE will feature a 4 inch screen, which is the same as the older iPhone 5C.…

Read More

Apple event announced for March 21 and invitations are out

apple event mobile iPhones

The iPhone and iPad date has now been set with invites telling people to “Let us loop you in.” The tech giant behind the iPhone has now sent out its invitations for the next Apple event, which will occur on March 21 at the company’s campus, featuring a tagline that says “Let us loop you in.” The belief is that the company will be unveiling a brand new smartphone that will be known as the iPhone SE. If rumors about the Apple event are correct, it will mean that the…

Read More