apple ad exchange Archives

Social media marketing ad exchange plan may form at Apple

06/03/201306/01/2013 Sam Lambert

The iPhone manufacturer could be joining into this type of agreement with Facebook and Twitter. Facebook has already entered into this kind of social media marketing and reports are showing that Twitter is seeking to head in the same direction, and now the latest reports are showing that Apple may also be considering this strategy. A newly published report is suggesting that Apple has intentions to launch an ad exchange. The report was published by Business Insider and suggested that this same form of social media marketing could be among…

Samsung makes its way into the mobile advertising marketplace

04/10/201204/10/2012 Julie Campbell

Small Business Mobile ad success marketing

New mobile marketing friendly features help spur growth. Samsung has announced that it will be forming a new mobile ad exchange through a partnership that it has made with leading digital ad technology provider, OpenX Technologies, which sets the company up for direct competition with Apple and Google. The goal of Samsung’s effort is to make it more lucrative and simpler for app developers to provide Samsung mobile device users with advertising. Its new partnership with Open X was first announced on Tuesday, and will allow those two companies to…