The company uses network-level tools for tracking applications people are using on their phones. T-Mobile has a reputation for being rather loose with the online and app data collected from consumers and now it has placed its intentions to keep it up right out in the open. The company has launched a new ad platform that is called T-Mobile Advertising Solutions. T-Mobile Advertising Solutions comes with a business model that aggregates customer app data such as usage patterns, and then sells that information to advertisers. The program’s specifics aren’t entirely…
Read MoreT-Mobile is selling consumer app data to advertising companies
