New York Times completely overhauls its mobile app model

Mobile app News

The newspaper has scrapped its paid model in favor of brand sponsorships in order to monetize its content. A recent announcement made by the New York Times has revealed that they have completely rethought its strategy when it comes to its mobile app and has come up with a new model that is not based on paid subscriptions. This new decision has been made after the newspaper was unable to generate a significant number of paid subscribers. Although the NYT Now mobile app had a large number of users, they…

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