app monetization Archives

WhatsApp monetization to increase for Facebook through new business function

09/07/201709/06/2017 Stephanie Beck

The app will make it possible for companies to be able to communicate with other app users. New WhatsApp monetization efforts are going into effect as Facebook looks to boost its earnings on the messenger app. The additional income will be generated through new business tools for small companies and bigger enterprises. A new free WhatsApp Business app is being tested and developed for smaller sized companies. At the same time, an enterprise solution is in development for larger companies that operate at a bigger scale and that serve a…

New York Times completely overhauls its mobile app model

05/18/201505/16/2015 Julie Campbell

The newspaper has scrapped its paid model in favor of brand sponsorships in order to monetize its content. A recent announcement made by the New York Times has revealed that they have completely rethought its strategy when it comes to its mobile app and has come up with a new model that is not based on paid subscriptions. This new decision has been made after the newspaper was unable to generate a significant number of paid subscribers. Although the NYT Now mobile app had a large number of users, they…