App Annie, Liftoff and Poq data showed a spike in shopping app use as shoppers avoid in-person stores. It doesn’t come as much of a shock to anyone at all that mobile commerce exploded in popularity as the pandemic set in, and consumers sought to avoid contact through in-person shopping. That said, what is interesting according to recent data, is that it took off among Android users in particular, surpassing iOS users. Worldwide, there was a 49 percent increase in the amount of time using of shopping apps as of…
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Mobile holiday shopping expected to be largest ever this year
App Annie is predicting that this season will be huge, despite the economic impact of the pandemic. The US mobile holiday shopping season is expected to be the largest to date, reaching over 1 billion consumer hours on Android alone. COVID-19 has already had a clear impact on the way the season will play out online. The mobile holiday shopping season will already have a different shape than it would have had without the pandemic crisis. For instance, Amazon’s Prime Day would traditionally have occurred in July. However, that date…
Read MoreMobile app spending exceeds $100 Billion Last Year
New research reveals that mobile consumers were big spenders in mobile marketplaces in 2018. Mobile analytics firm App Annie has found that consumer mobile app spending reached a milestone in 2018. Mobile consumers spent more than $100 billion downloading software and paying for services from Apple’s App Store and the Google Play store last year. This is a 75% increase from two years ago. The $100 billion mobile app spending milestone, which also included in-app purchases and in-app subscriptions, is reportedly a 75% increase from 2016. What’s more App Annie’s…
Read MoreMobile commerce shopping is central to consumer retail experience
App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping trend has made a mobile strategy a necessity for retailers that want…
Read MoreMobile shopping apps to play central role in holiday e-commerce this year
The 2017 holiday season will have many consumers looking to their smartphones for products they want. A recent comScore survey has shown that mobile shopping apps aren’t suffering the same pain as other types of application. A survey revealed that most smartphone users aren’t downloading any apps at all from one month to the next. The firm’s data revealed 51 percent of mobile phone users don’t download any new apps month to month. The same survey determined that mobile shopping apps are still being downloaded, even when pretty much every…
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