In the United Kingdom, consumers said that they would be too embarrassed to use wearables. The results of an Apadmi survey have been released, and what they have shown is that in the U.K., one third of all consumers would be too embarrassed to put wearable technology gadgets on and use them in a regular setting, outside. This suggests that before wearables will be able to make it into the mainstream, they will first need a makeover. The survey indicated that a large number of consumers would not be willing…
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