APAC m-commerce driven by emerging markets, says recent MasterCard study

mobile commerce forecast

Over half of Asia Pacific consumers shop using their smartphones, but the level of popularity is regional. Over half (51.6 percent) Asia Pacific shoppers use smartphones to buy products and services, according to a new APAC m-commerce study. That said, the same survey revealed that across 14 different markets, the degree of popularity of mobile commerce varies from one region to the next. This insight was provided by the most recent MasterCard Mobile Shopping Survey results. Once again this year, the survey pointed to India as being the leader in…

Read More