QR codes could play an important role in stopping fraud

Example of QR Codes On Wine

These mobile friendly barcodes are ideal for helping to reduce the spread of counterfeit products. A counterfeit expert has explained that using unique QR codes on the packaging for alcoholic beverages is now helping to reduce the spread of counterfeit products and false claims. These barcodes allow consumers to be able to verify claims about products while still in store. KPMG’s Geert de Vries, from the risk services unit, has explained that using QR codes can provide far greater benefit than using special ink or holograms, which he calls “relatively…

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